Tuesday, August 15, 2006

MasterCard: MacGyver

Entitled "MacGyver," the ad finds Richard Dean Anderson's character - MacGyver - in typical fashion: held hostage in a remote warehouse with time running out on a self-destructing bomb. Cleverly, MacGyver uses the purchases he had made with his Debit MasterCard card - everyday items at a convenience store - to free himself and escape to safety. At the end of the spot, consumers are encouraged to visit www.priceless.com, a new website containing behind-the-scenes footage and interviews from the filming of the spot.

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